The Rustic Hearth Pizzeria — Performance & Upsells

Comprehensive revenue audit, sales trend timeline, and AI upsell item contribution across Last 30 Days

All Businesses/
🍕

The Rustic Hearth Pizzeria
active

ID: biz_001 • 2 Locations • 148 Catalog Products

Period Filter:Audited timeframe: Last 30 Days (2026-08-28 to 2026-09-26)
Total Gross Sales (GMV)
$168,150.00+14.8%

Base: $134,553 • In Last 30 Days

Total Upsell Revenue
20% of Sales
$33,597.00Added Profit

Driven by AI suggestions, modifiers & combo upgrades

Total Orders & Basket Size
3,540Avg $47.50/ord

1,415 orders included an upsell item

Upsell Attach Rate
40%+$23.74/upsell

Conversion rate across checkout & POS prompts

Sales Trend Timeline & Upsell Composition

Visualizing daily revenue progression: Base order value stacked with incremental upsell volume

Base Order Sales
Upsell Additions (+20%)
$7,500
$3,750
D1
D2
D3
D4
D5
D6
D7
D8
D9
D10
D11
D12
D13
D14
D15
D16
D17
D18
D19
D20
D21
D22
D23
D24
D25
D26
D27
D28
D29
D30
Showing 30 aggregated time intervals for Last 30 Days
Lowest Day: D3 ($3,900)Peak Day: D13 ($7,500)

Upsell Items & Revenue Contribution Matrix

Audited modifiers, drink pairings, extra toppings, and combo upgrades sold during Last 30 Days

Period Upsell Volume:$33,597.00
Categories:
Upsell Item & Pairing RuleCategoryTrigger / Engine ModeUnit PriceUnits Sold (Last 30 Days)Total Upsell AmountAttach RateConversionGrowth vs Prior
#1

Extra Buffalo Mozzarella D.O.P.

Frequently paired with: Woodfired Margherita, Diavola Pizza

Modifier / Add-on
POS Modifier Prompt+$4.50871$3,919.5011.7% of upsells28.5%20.5%+16.2%
#2

Truffle Oil Drizzle & Sea Salt

Frequently paired with: Porcini Fettuccine, Prosciutto Pizza

Modifier / Add-on
AI Checkout Recommendation+$3.001,105$3,315.009.9% of upsells24.1%17.4%+12.8%
#3

Gluten-Free Hand-Stretched Crust

Frequently paired with: All Pizzas, Calzones

Modifier / Add-on
POS Modifier Prompt+$4.50452$2,034.006.1% of upsells14.8%10.7%+9.4%
#4

San Pellegrino Sparkling 750ml

Frequently paired with: Pasta Mains, Pizza Sharing

Drink Pairing
AI Checkout Recommendation+$7.50587$4,402.5013.1% of upsells32%23%+18.5%
#5

Peroni Nastro Azzurro 330ml

Frequently paired with: Diavola Pizza, Focaccia

Drink Pairing
Cart Suggestion+$9.00342$3,078.009.2% of upsells22.4%16.1%+14.1%
#6

Warm Rosemary Garlic Focaccia

Frequently paired with: Fettuccine, Antipasto Platter

Side & Extra
Cart Suggestion+$11.00453$4,983.0014.8% of upsells36.2%26.1%+21%
#7

Burrata Pugliese with Heirloom Tomatoes

Frequently paired with: Prosciutto Platter, Pasta

Side & Extra
AI Checkout Recommendation+$16.50161$2,656.507.9% of upsells19.3%13.9%+15.6%
#8

Traditional Espresso Tiramisu

Frequently paired with: All Orders > $40

Dessert & Sweet
Cart Suggestion+$14.50254$3,683.0011.0% of upsells26.8%19.3%+24.3%
#9

Pistachio Gelato Cannoli (2pc)

Frequently paired with: Family Pizza Bundles

Dessert & Sweet
AI Checkout Recommendation+$12.00246$2,952.008.8% of upsells21.5%15.5%+17.2%
#10

Aperitivo Meal Upgrade (Focaccia + Spritz)

Frequently paired with: Dinner Mains

Combo Upgrade
Combo Deal+$18.00143$2,574.007.7% of upsells18.7%13.5%+29.5%
Showing 10 upsell items contributing to $33,597 in incremental revenue.Average Upsell Lift: +20% to Base Basket

Upsells by Sales Channel

Conversion comparisons between POS cashier prompts and online cart triggers

Web Storefront Online$16,463
1,487 orders46.8% attach rate
POS Register (Dine-In & Counter)$10,751
1,345 orders34.2% attach rate
Uber Direct Delivery$4,368
496 orders37% attach rate
Table QR Code Dine-In$2,016
212 orders41.5% attach rate

Recent Orders With Attached Upsell Items

Real-time basket breakdown showing base order amount + attached upsell items

Audited Log
#1000•Liam O'ConnorPOS Dine-In
Upsells:Extra Buffalo Mozzarella D.O.P. (+$4.50)San Pellegrino Sparkling 750ml (+$7.50)
$39.51$51.51

+$12.00 Upsell (4m ago)

#1007•Emma WatsonWeb Online
Upsells:Truffle Oil Drizzle & Sea Salt (+$3.00)
$44.01$47.01

+$3.00 Upsell (18m ago)

#1014•Lucas ChenUber Direct
Upsells:Gluten-Free Hand-Stretched Crust (+$4.50)Warm Rosemary Garlic Focaccia (+$11.00)
$48.51$64.01

+$15.50 Upsell (32m ago)

#1021•Sophia MillerTable QR
Upsells:San Pellegrino Sparkling 750ml (+$7.50)
$53.01$60.51

+$7.50 Upsell (46m ago)

#1028•Noah ThompsonPOS Dine-In
Upsells:Peroni Nastro Azzurro 330ml (+$9.00)Traditional Espresso Tiramisu (+$14.50)
$57.51$81.01

+$23.50 Upsell (60m ago)

#1035•Isabella GarciaWeb Online
Upsells:Warm Rosemary Garlic Focaccia (+$11.00)
$62.01$73.01

+$11.00 Upsell (74m ago)

#1042•Oliver SmithUber Direct
Upsells:Burrata Pugliese with Heirloom Tomatoes (+$16.50)Aperitivo Meal Upgrade (Focaccia + Spritz) (+$18.00)
$66.51$101.01

+$34.50 Upsell (88m ago)

#1049•Mia RobinsonTable QR
Upsells:Traditional Espresso Tiramisu (+$14.50)
$71.01$85.51

+$14.50 Upsell (102m ago)